Capturing the Loyalty of the Skeptical Consumer

  • February 05 2020
  • Resource: Loyalty Today
  • The CrowdTwist & Oracle Team

CrowdTwist recently conducted research into consumer attitudes towards loyalty programs, brand engagement, emerging technologies, and shopping experiences. The research found that only 46% of consumers are willing to share their data in...Read More

Brand Storytelling: Using Authenticity to Build Customer Relationships

  • December 03 2019
  • Resource: Loyalty Today
  • The CrowdTwist Team

Storytelling is an innate part of human connection. It is how we share culture across generations, communicate with each other, and form communities. Brands can leverage the power of storytelling to create deeper relationships with customers and...Read More

How to Create The Experiences Customers Want in 2020

  • October 21 2019
  • Resource: Loyalty Today
  • The Crowdtwist Team

As we near the end of 2019 and begin planning for 2020, brands are searching for the best strategies to drive consumer loyalty. In a time where this is becoming harder and harder to attain, brands need to figure out how to stand out from the...Read More

How Brands Can Amplify Their Content Strategy Using UGC and Loyalty

  • September 04 2019
  • Resource: Loyalty Today
  • The Crowdtwist Team

It’s no secret that consumers are interacting with brands across many different touchpoints and channels today, and batch & blast communications have become a thing of the past. Throughout the past few years, many brands have begun...Read More

How to Leverage Data to Drive Customer Loyalty through Personalization

  • June 20 2019
  • Resource: Loyalty Today
  • The CrowdTwist Team

In today’s competitive climate, customers not only desire, but expect seamless, personalized experiences across all touchpoints. In fact, 90% of users expect the customer experience to be consistent across all devices, and ...Read More

7 Ways to Earn Customer Love in 2019

  • June 05 2019
  • Resource: Loyalty Today
  • The CrowdTwist Team

What will it take to win the hearts of consumers in 2019? What do consumers expect from brands in exchange for their love and devotion? On Valentine’s Day, we sat down with a panel of marketing experts from CrowdTwist, Lenati, and ...Read More

The 7 Most Innovative Brands of 2018

  • April 04 2019
  • Resource: Loyalty Today
  • The CrowdTwist Team

Earning loyalty in 2018 was particularly challenging due to consumer concerns around data and growing expectations around brand experience. Brands were forced to step up their efforts to keep customers coming back. Many brands chose to innovate...Read More

The Value of Loyalty for Telecoms Brands

  • February 27 2019
  • Resource: Loyalty Today
  • The CrowdTwist Team

The Loyalty ChallengeCustomer retention is a challenge for all industries, but churn rates are particularly high in the telecommunications industry, averaging between 10 and 67% annually. For example, it is estimated that 75% of the...Read More

6 Ways to Earn Loyalty from Millennial Moms

  • December 10 2018
  • Resource: Loyalty Today
  • The CrowdTwist Team

Millennial moms represent approximately 1 in every 5 mothers, and accounted for almost 90 percent of the 1.5 million new mothers in 2017. This market segment is made up of nine million women, and is one that brands simply can...Read More

How to Increase Loyalty Program Engagement

  • November 28 2018
  • Resource: Loyalty Today
  • The CrowdTwist Team

Consumers today not only want, but expect personalized and compelling experiences. Many brands turn to loyalty solutions to make this happen and loyalty program participation is at a high. In fact, 78% of people actively participate in...Read More

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