Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Capturing the Loyalty of the Skeptical Consumer

The CrowdTwist & Oracle Team , CrowdTwist | February 05 2020

CrowdTwist recently conducted research into consumer attitudes towards loyalty programs, brand engagement, emerging technologies, and shopping experiences. The research found that only 46% of.

Brand Storytelling: Using Authenticity to Build Customer Relationships

The CrowdTwist Team , CrowdTwist | December 03 2019

Storytelling is an innate part of human connection. It is how we share culture across generations, communicate with each other, and form communities. Brands can leverage the power of storytelling to.

Loyalty / Rewards Programs

How to Create The Experiences Customers Want in 2020

The Crowdtwist Team , CrowdTwist | October 21 2019

As we near the end of 2019 and begin planning for 2020, brands are searching for the best strategies to drive consumer loyalty. In a time where this is becoming harder and harder to attain, brands.

How Brands Can Amplify Their Content Strategy Using UGC and Loyalty

The Crowdtwist Team , CrowdTwist | September 04 2019

It’s no secret that consumers are interacting with brands across many different touchpoints and channels today, and batch & blast communications have become a thing of the past. Throughout.

How to Leverage Data to Drive Customer Loyalty through Personalization

The CrowdTwist Team , CrowdTwist | June 20 2019

In today’s competitive climate, customers not only desire, but expect seamless, personalized experiences across all touchpoints. In fact, 90% of users expect the customer experience.

Loyalty / Rewards Programs

7 Ways to Earn Customer Love in 2019

The CrowdTwist Team , CrowdTwist | June 05 2019

What will it take to win the hearts of consumers in 2019? What do consumers expect from brands in exchange for their love and devotion? On Valentine’s Day, we sat down with a panel of marketing.

The 7 Most Innovative Brands of 2018

The CrowdTwist Team , CrowdTwist | April 04 2019

Earning loyalty in 2018 was particularly challenging due to consumer concerns around data and growing expectations around brand experience. Brands were forced to step up their efforts to keep.

Branding / Product Positioning

The Value of Loyalty for Telecoms Brands

The CrowdTwist Team , CrowdTwist | February 27 2019

The Loyalty ChallengeCustomer retention is a challenge for all industries, but churn rates are particularly high in the telecommunications industry, averaging between 10 and 67% annually. For.

6 Ways to Earn Loyalty from Millennial Moms

The CrowdTwist Team , CrowdTwist | December 10 2018

Millennial moms represent approximately 1 in every 5 mothers, and accounted for almost 90 percent of the 1.5 million new mothers in 2017. This market segment is made up of nine.

How to Increase Loyalty Program Engagement

The CrowdTwist Team , CrowdTwist | November 28 2018

Consumers today not only want, but expect personalized and compelling experiences. Many brands turn to loyalty solutions to make this happen and loyalty program participation is at a high. In fact.

Brand Storytelling: Using Authenticity to Build Customer Relationships

The CrowdTwist Team , CrowdTwist | November 19 2018

Storytelling is an innate part of human connection. It is how we share culture across generations, communicate with each other, and form communities. Brands can leverage the power of storytelling to.

Capturing the Loyalty of the Skeptical Consumer

The CrowdTwist Team , CrowdTwist | November 09 2018

CrowdTwist recently conducted research into consumer attitudes towards loyalty programs, brand engagement, emerging technologies, and shopping experiences. The research found that only 46% of.

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