The race for survival in the world of cell phones—where users expect free phones, perfect coverage and low fees—is more like a marathon than a sprint, but for Sprint, it’s a little of both. Or maybe a lot of both. We talked with Karen Noel, GM of Marketing for the Kansas City-based Sprint, about the company, its loyalty efforts in a cutthroat industry, and what’s next in the world of mobile telecom.
You’re in a highly competitive, rapidly evolving....