Cinemark is redefining the moviegoing experience by pairing premium formats, luxury seating, and elevated concessions with a seamless digital journey that engages guests from ticket purchase to credits. Powered by Cinemark Movie Rewards and Movie Club, which now counts over 1.45 million members, the brand delivers both premium value and everyday affordability. Loyalty360 spoke with Andrew Sonnichsen, VP of Loyalty, Gift Cards, & Customer Insights, to learn how Cinemark is investing....