When Jenn McMillen began her role as Vice President of Guest Loyalty and Insights at Nothing Bunt Cakes in November 2024, she was tasked with the enormous responsibility of jumpstarting a loyalty program that was essentially dormant.
Launched nationally two months earlier in tandem with the launch of the company’s new app, Bundt Rewards was a loyalty program in name only, as McMillen describes it.
“We went national in....