On this year’s National Pancake Day, IHOP set forth the challenge to become the leader in breakfast by breaking the Guinness World Records Title for most pancakes served in eight hours.
Lenna Yamamichi, the Vice President Brand Creative at IHOP, gave Loyalty360 the inside scoop on how successful the challenge was and what inspired it, the challenges the brand faces today, and what’s next for IHOP.
Mark Johnson: For those who may not be familiar, please....