Four Key Cornerstones Build Loyalty at Holiday World and Splashin’ Safari
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“I met my wife here when I was sixteen,” says Eric Snow, vice president, marketing, sales, and guest entertainment for Holiday World & Splashin’ Safari in Santa Claus, Indiana. “You make lifetime friendships here. It’s just a fun place to work.”   Owned by the Koch family since it opened in 1946 as Santa Claus Land, Holiday World and Splashin’ Safari is perhaps the most family-friendly theme park in America. “Our primary focus is for....