“At Iron Tribe, we truly are beginners and intermediates,” insists Corbitt Chandler, VP of marketing for the Birmingham, Alabama-based fitness center chain. It’s that welcoming and accepting attitude that has kept Iron Tribe growing where some other gyms have struggled.
“You have to look at the different types of gyms in the fitness industry as products,” Chandler explains. “If you look at CrossFit, which is where we fit in as part of the....