“You can easily get caught up in all these new tech start-ups firms,” says Danielle Quatrochi
SVP of customer experience & innovation, Finish Line, “but they don’t all vet out to provide the great customer experience they claim to provide.”
It takes a lot of testing and learning as well as determining what fits with the loyal customers in terms of analytics and engagement. Once that is established, it can be scaled to a brand’s broader....