Brand Loyalty Relies on Trust Says Cision’s Ken Wincko
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Though it’s become a reliable and much-used resource on the Internet, PR Newswire, now a Cision company, traces its roots all the way back to 1954. Essentially a distributor of press releases and public relations materials, it has been used by journalists for decades and has expanded its capabilities over the years to include social monitoring, a vast image library, and a stable of experts across a variety of professions and disciplines.   Indeed, a lot has changed in public....