Brand Loyalty at California Pizza Kitchen Gets Even Stronger
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California Pizza Kitchen started in 1985 by Beverly Hills attorneys Rick Rosenfield and Larry Flax. Today it has nearly 300 locations globally with a focus on high quality, fresh and seasonal ingredients, inventive main plates, hand-crafted cocktails, premium wines and more alongside CPK’s signature artisan pizzas While it has traditionally had a devoted following, it wasn’t until recently that the restaurant introduced its Pizza Doughâ Rewards loyalty program.  ....