One of the topics the Forrester Research CMO & Marketing Leadership team will be writing about in 2011 is loyalty, and we would like input on your loyalty marketing initiatives. The goal of the survey is to better understand how senior marketers are informing and organizing your loyalty marketing effort, as well as exploring what are the possible avenues of development for loyalty marketing, beyond points schemes and purchase-based approaches. If you are a senior marketer with a perspective on loyalty marketing, please take the 15 minute survey and help Forrester shape our research.
Take part in the Survey Here