Findings about retail rewards programs included:
- Consumers are most likely to have loyalty memberships with grocery stores and specialty retailers; they’re most likely to patronize pharmacies, coffee shops and department stores where they participate in loyalty programs
- Point-of-sale discounts are the favorite reward, followed by coupons for discounts on a total purchase and free merchandise or upgrades
- Consumers prefer to shop where they have loyalty program memberships, but they’re not willing to pay more
- Key retail program features consumers identified include no fee to join, easy to earn and redeem points and getting to pick their own rewards
Click below for a summary that goes into further detail on these findings and provides additional statistics that offer important perspectives for retailers to consider.