How Businesses can use Gamification to Engage & Motivate Gen Y Employees and, in the Process, Benefit Everyone.
The emergence of Generation Y, people born from the early eighties to mid-nineties, as a demographic force is driving dramatic change in education, technology, media, and most critically, at work. Gen Y makes up 25% of the workforce today, and their numbers are growing rapidly.
These new entrants into the workforce expect even more from their work experience than their Gen X and Baby Boomer counterparts, making it imperative that businesses understand the unique characteristics of this group, and how to best engage and motivate them.
In this white paper we’ll discuss the most salient characteristics of Gen Y for managers to be aware of, in particular their affinity for games and social media. We will also show how that knowledge can be used to design systems and processes that not only engage and motivate Gen Y, but also better engage all employees.