Stepping Away from the Pack Leads to a Better Customer Journey for Red Robin

Red Robin, the iconic casual dining restaurant chain known for its wide variety of gourmet burgers, got its start in Seattle in 1969 as Sam’s Tavern. Owner Sam, who also sang in a barbershop quartet, was so enamored with the song "When the Red, Red Robin (Comes Bob, Bob, Bobbin' Along)," he changed the name of his establishment to Sam’s Red Robin.   Today, the chain boasts over 560 restaurants spread across 42 states. It has several unique selling points that....

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