Personalization Leads to Winning Loyalty Efforts for MLS Portland Timbers

The Portland Timbers are one of the most successful teams in Major League Soccer (MLS), both on the field and at the ticket window. The city has a long history with outdoor soccer stretching back to the North American Soccer League of the 1970s and 1980s which featured the original Portland Timbers.   Four different teams have used the nickname, and in 2011 the third incarnation (of United Soccer Leagues) transitioned into the fourth and present-day MLS Timbers team. Cory Dolich....

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