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Kyle Sanborn, Vice President of Brand Strategy for North America for Enterprise Holdings, leads the strategic development of the company’s brands to drive growth and affinity in the B2B and B2C arenas. National Car Rental, one of the brands under the Enterprise umbrella, recently released its “2020 State of Business Travel Survey.” We at Loyalty360 asked Sanborn about the survey and its key findings, customer loyalty, and more.
Can you give us a quick overview of....
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