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The importance of loyalty programs in building customer engagement cannot be understated. We continue to see more and more brands use loyalty as a tool to build the necessary emotional connections to drive long term customer loyalty. Now, a company non-traditional to loyalty is doing just that: PC supplier Lenovo. Recently, we spoke with Carlo Savino, Executive Director, North America eCommerce at Lenovo, to get a better understanding of the company’s new program, MyLenovo Rewards....
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