GIANT Food Stores CMO Discusses Refreshed Loyalty Program: Part One 

In the 2019 Loyalty Landscape, we saw that nearly all brands will be updating their loyalty programs in the next year. Some of these updates are new offerings and enhancements and some are outright relaunches. In either case, these updates aren’t surprising because both technology and consumer expectations are changing. Still, it can be a challenge to attempt something new without alienating loyal customers.    GIANT Food....

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