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In the southeastern United States, Food Lion needs no introduction. It’s the go-to grocery store for millions of people in the region. The grocery-retail industry has a reputation for strong customer-retention programs. Just think of Loblaw’s PC Express program, which includes a majority of Canadians, or the Kroger Plus program, which is enjoyed by millions of Midwesterners.
Even in this loyalty-heavy space, Food Lion’s Shop & Earn program stands out as an....
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