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It was once the primary mode of intercity and cross-country travel, but today only one national passenger train service remains. Amtrak, consolidated with government assistance from the last remaining passenger train lines in 1971, is today both reminiscent of a bygone era, while also being a modern disruptor in the travel industry. “Amtrak is inherently a challenger brand because we are unique in the market,” says Matt Hardison, Amtrak Executive Vice President of Marketing....

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