Coalition Loyalty Program Plenti Drives Consumers to Exxon and Mobil Branded Service Stations

“Service stations have a long history of loyalty programs. Having experimented with a number of options, we are delighted to be part of the Plenti loyalty coalition program.  We have a national brand and Plenti allows our customers to earn and redeem points at nearly 11,000 Exxon and Mobil branded stations,” explains Kimberly Kemper, U.S. Loyalty Manager at ExxonMobil Fuels, Lubricants & Specialties Marketing Company.  “We’ve been growing our brand over....

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