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One of America’s most recognized hotel brands, Best Western has been welcoming guests since 1946. Today it operates over 2,100 locations in North America and a total of 4,100 worldwide. Maintaining that success involves a forward-thinking attitude. However, determining which technology is going to further the brand’s efforts is a challenge.
Loyalty360 catches up with Tammy Lucas VP, marketing & advertising, Best Western Hotels & Resorts, to discuss new....
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