Best Western Assesses New Technologies Carefully
l360Insider

One of America’s most recognized hotel brands, Best Western has been welcoming guests since 1946. Today it operates over 2,100 locations in North America and a total of 4,100 worldwide. Maintaining that success involves a forward-thinking attitude. However, determining which technology is going to further the brand’s efforts is a challenge.   Loyalty360 catches up with Tammy Lucas VP, marketing & advertising, Best Western Hotels & Resorts, to discuss new....

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