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This is the second installment of our Q&A with Jim Engel, Chief Operating Officer of Bavarian Inn. You can read the first part here.
How does a willfully old-world, geographically isolated brand approach loyalty?
That’s a great question. There’s probably a handful answers to the same question. The first broad answer is, I think in many ways we have it easier than a lot of other brands that are big and broad and in many markets across a big distance....
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