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  In the world of brand marketing and engagement, Ivonne Kinser says there are trends that all marketers should keep an eye on, but — more importantly — there are forces that must be watched more closely. “The trends are impermanent,” says Kinser, Head of Digital Marketing and E-Commerce at Avocados From Mexico, the No. 1 selling brand of avocados in the U.S. “They can be here today, and maybe not tomorrow. It’s what we call the shiny object....

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