Adding Gamification to Customer Loyalty Programs: Experts Offer Advice for Brands

  • February 01 2024
  • Resource: Daily News
  • Mark Johnson, Loyalty360

Gamification has the potential to make customer experiences more rewarding and interactive, and many brands are interested in learning if adding such elements to their loyalty programs and strategies will improve engagement. Indeed, it’s not...Read More

2024 Trends: Talon.One on Taking an Iterative Approach in Customer Loyalty

  • January 10 2024
  • Resource: Daily News

More than ever, brands endeavor to meet customers in real-time with loyalty program benefits and experiential rewards that set them apart from the competition. Yet many brands struggle, unable to properly leverage customer data while operating...Read More

Loyalty Live: A Talon.One Q&A on Customer Loyalty and Engagement During the Holiday Shopping Season  

  • December 13 2023
  • Resource: Daily News
  • Mark Johnson, Loyalty360

Faced with economic uncertainty and rising costs, retailers are laser-focused on profitability this holiday season. The immediate challenge for brands is preserving their margins while stimulating demand at a time when consumers are looking for...Read More

Digital Engagement: Transforming Customer Loyalty

  • September 18 2023
  • Resource: Daily News
  • Mark Johnson, Loyalty360

Leveraging digital channels to meaningfully engage customers has become critical for brands to thrive. Interacting in “the digital space” allows brands to deepen relationships with customers by demonstrating through personalization...Read More

New Data and Privacy Regulations in the U.S. Will Impact Brands — Are They Ready?

  • August 21 2023
  • Resource: Daily News
  • Mark Johnson, Loyalty360

As governments enact new data privacy laws and set forth regulations to protect consumers, some brands remain unprepared to meet the new requirements — unsure of what they must do to remain compliant and where to begin. With challenges...Read More

Personalization and Zero-Party Data: Leveraging the Information Customers Volunteer & Creating a More Personalized Customer Experience

  • August 07 2023
  • Resource: Daily News
  • Mark Johnson, Loyalty360

As privacy and data collection regulations change, there is a growing space for leveraging zero-party data in personalization efforts within customer loyalty programs. As brands seek to collect and use this data effectively, there are best...Read More

It All Starts with Data: Talon.One’s Perspective on Driving Engagement and Building Emotional Loyalty

  • June 07 2023
  • Resource: Daily News
  • Mark Johnson, Loyalty360

Before establishing Talon.One in 2015, Christoph Gerber founded a popular food delivery app. During his time there, he spent a majority of his time focusing on what kinds of promotions would drive return purchases, things like bundles or...Read More