Leveraging Loyalty to Weather Economic Uncertainty: Loyalty360 Supplier Member Insights into Creating Value for Customer Loyalty

  • April 14 2023
  • Resource: Daily News
  • Mark Johnson, Loyalty360

Following pandemic shutdowns, supply chain issues, market disruptions, staffing shortages, and inflation concerns, consumers in the current market face a lot of economic uncertainty. From buying a home to the cost of eggs, costs are unstable...Read More

Employee Impact on Customer Loyalty

  • March 02 2023
  • Resource: Daily News
  • Mark Johnson, Loyalty360

As the customer loyalty ecosystem expands more into digital environments and new technologies, these new elements provide a variety of benefits to loyalty programs. Changing technology continues to improve the loyalty environment, however...Read More

Putting Customers in the Driver's Seat: Customer Loyalty Trends for 2023 with Ravi Srinivasan, Group FiO

  • January 11 2023
  • Resource: Daily News
  • Mark Johnson, Loyalty360

Trends in Loyalty with Group FiO Group FiO provides businesses with the tools they need to strengthen customer relationships and drive brand loyalty. By providing omnichannel experiences and bringing together data from all touchpoints along a...Read More

Best Practices for Revamping a Loyalty Program – Part II

  • November 28 2022
  • Resource: Daily News
  • Mark Johnson, Loyalty360

Link to Part 1: https://loyalty360.org/Content-Gallery/Daily-News/Best-Practices-for-Revamping-a-Loyalty-Program-%E2%80%93-P It would be easy for brands that have a successful loyalty program in place to simply leave it be and let it do the work...Read More

Best Practices for Revamping a Loyalty Program – Part I

  • November 21 2022
  • Resource: Daily News
  • Mark Johnson, Loyalty360

Link to Part 2: https://loyalty360.org/Content-Gallery/Daily-News/Best-Practices-for-Revamping-a-Loyalty-Program-(1) It would be easy for brands that have a successful loyalty program in place to simply leave it be and let it do the work for them...Read More

Loyalty360 Digital Roundtable: First- and Zero-Party Data and Impacts on Customer Loyalty

  • October 31 2022
  • Resource: Daily News
  • Mark Johnson, Loyalty360

Showing Customers the Value in Providing First- and Zero-Party Data As privacy laws continue to change and the use of third-party data and brokerage declines, businesses need to look for alternative ways to learn about their customers and...Read More

Loyalty360 Reads: September 2: Group FiO Partners with Total Communicator Solutions, Amazon’s Climate Pledge, and More

  • September 02 2022
  • Resource: Daily News

Group FiO Announces Partnership with Total Communicator SolutionsGroup FiO and Total Communicator Solutions have announced that they've advanced their partnership. The new collaboration will offer "just-in-time," fully integrated...Read More

Hyper-Personalized Communications Take Loyalty Into Hyper-Drive

  • August 24 2022
  • Resource: Daily News

Group FiO was founded a decade ago to provide businesses with the tools they need to strengthen customer relationships and drive brand loyalty. The technology company offers clients capabilities to provide omnichannel experiences, bringing...Read More