How the Fuel and C-Store Industry is Responding to the Digital Acceleration

  • August 10 2021
  • Resource: Daily News
  • Ashley Kimball, Loyalty360

Over the past 18 months, many brands survived a tumultuous time by leveraging the digital capabilities of their customer loyalty and rewards programs to maintain, and strengthen in some cases, their connection with consumers and provide a more...Read More

How Brands Can Become More Authentic to Consumers

  • May 13 2021
  • Resource: Daily News

Brand authenticity was once a lofty goal of many companies who hoped transparency would endear their brand to consumers and differentiate them from the pack. But knowing customers on a deeper level, and engaging with them in an open, authentic way...Read More

3 Loyalty and CX Trends to Follow in 2021

  • March 17 2021
  • Resource: Daily News
  • Loyalty360 Team

While 2020 may have left many brand marketers scratching their heads and seeing stars, the year that was offered all of us an opportunity to possibly see what the future holds for customer experience, brand engagement, and the evolution of loyalty...Read More

Fuel Brands, C-Stores Need Right Loyalty Offering and Messaging to Win

  • March 01 2021
  • Resource: Daily News

David VanWiggeren has a warning for fuel brands and convenience store chains that have not adopted some type of digital engagement with their customers: the car has already left the garage. “The time is now to begin the journey,” says...Read More

Do’s and Don’ts on Loyalty Tier Management and Strategies

  • February 10 2021
  • Resource: Daily News

When it comes to tier management in loyalty and rewards programs, Cheetah Digital’s Jon Siegal says the whole idea here is — to drive people to do certain behaviors and move up that hierarchy. “You become the most valued...Read More

Convenience and Fuel Retailers Working to Adapt to new Consumer Habits

  • October 01 2020
  • Resource: Daily News
  • Tim Pennington, Loyalty360

Convenience stores and fuel stations are having a rough go of it in 2020, as the change in work and driving habits by many consumers have affected that retail sector significantly.According to the most recent industrywide data from the National...Read More

Drop Tank CEO Sees Growth in Independent Fuel Rewards Programs

  • September 23 2020
  • Resource: Daily News
  • Tim Pennington, Loyalty360

Statistics show that an average convenience store selling fuel has around 1,100 customers per day, or more than 400,000 per year, according to Add it all up, and the U.S. convenience store industry alone serves nearly 165...Read More