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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
Over the past 18 months, many brands survived a tumultuous time by leveraging the digital capabilities of their customer loyalty and rewards programs to maintain, and strengthen in some cases, their connection with consumers and provide a more...Read More
Brand authenticity was once a lofty goal of many companies who hoped transparency would endear their brand to consumers and differentiate them from the pack. But knowing customers on a deeper level, and engaging with them in an open, authentic way...Read More
While 2020 may have left many brand marketers scratching their heads and seeing stars, the year that was offered all of us an opportunity to possibly see what the future holds for customer experience, brand engagement, and the evolution of loyalty...Read More
David VanWiggeren has a warning for fuel brands and convenience store chains that have not adopted some type of digital engagement with their customers: the car has already left the garage.
“The time is now to begin the journey,” says...Read More
When it comes to tier management in loyalty and rewards programs, Cheetah Digital’s Jon Siegal says the whole idea here is — to drive people to do certain behaviors and move up that hierarchy.
“You become the most valued...Read More
Convenience stores and fuel stations are having a rough go of it in 2020, as the change in work and driving habits by many consumers have affected that retail sector significantly.According to the most recent industrywide data from the National...Read More
Statistics show that an average convenience store selling fuel has around 1,100 customers per day, or more than 400,000 per year, according to CStoreDecisions.com. Add it all up, and the U.S. convenience store industry alone serves nearly 165...Read More