PrizeLogic Research Discovers the Relevance of Incentives  

  • September 03 2019
  • Resource: Daily News
  • Erin Raese | Loyalty360

At Loyalty360, we’ve been hearing a lot lately about the importance of unique customer experiences. Representatives we speak with often say that frictionless experiences are major drivers of loyalty. Recently, however, we heard...Read More

PrizeLogic Executive Discusses California Consumer Privacy Act

  • July 30 2019
  • Resource: Daily News
  • Mark Johnson | Loyalty360

For more insights, download the full Marketer's Guide to CCPA. Ever since the implementation of GDPR, and the Facebook and Cambridge Analytica data debacle last year, data privacy has been a huge issue in the customer loyalty industry...Read More

PrizeLogic Chief Marketing Officer Discusses the Changing Customer Loyalty Space

  • March 11 2019
  • Resource: Daily News
  • Mark Johnson | Loyalty360

As most brand representatives know, the customer loyalty space is changing. While transaction-based loyalty programs are still going strong, brands are beginning to develop programs designed to build deep emotional connections with customers. In...Read More

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