How Brands Can Overcome Apple’s New MPP Rules to Continue Engagement

  • January 18 2022
  • Resource: Daily News
  • Mark Johnson, Loyalty360

With almost 40% of all people checking their emails on an iPhone — the single largest platform ahead of Gmail’s 27% — there is an obvious concern when Apple makes a change to its mail software. And that is precisely what the...Read More

Customer Loyalty Key Drivers and Trends for 2022

  • January 04 2022
  • Resource: Daily News
  • Mark Johnson, Loyalty360

As 2022 kicks off, marketers, loyalty teams, and supplier partners are diving into a new period of customer loyalty plans and projects. A new year always brings additional opportunities, but in the world of customer loyalty, it can be difficult...Read More

Fraud Continues to be a Trend in Loyalty, But Experts Say Brands Can Reduce Risk

  • December 21 2021
  • Resource: Daily News
  • Mark Johnson, Loyalty360

Though the term “loyalty” signifies a close bond between two parties, some consumers often take advantage of the trust companies put in their customers. In recent years, customer loyalty programs and strategies have been the subject of...Read More

Clarus Commerce Answers All the Loyalty Questions with Addition of PrizeLogic

  • September 30 2021
  • Resource: Daily News
  • Mark Johnson, Loyalty360

When CEO Tom Caporaso first began at Clarus Commerce more than a dozen years ago, it was a much smaller organization where everyone was expected to roll up their sleeves and dive into projects. Today, Caporaso spends a lot more time talking...Read More

Clarus Commerce Acquires Digital Engagement Leader PrizeLogic

  • September 13 2021
  • Resource: Daily News

Clarus Commerce, a leading innovator and pioneer in building, managing and optimizing customizable premium loyalty programs for brands and retailers, today announced its acquisition of PrizeLogic, a leader in digital engagement. The acquisition...Read More

Renewed Interest in Unified Customer Database Platforms Growing

  • May 07 2021
  • Resource: Daily News

Unity has been a buzzword in 2021, and not just in the political realm. In the world of loyalty, engagement and customer experience, more brands are looking at establishing a Customer Database Platform to unify zero-, first- and third-party...Read More

3 Loyalty and CX Trends to Follow in 2021

  • March 17 2021
  • Resource: Daily News
  • Loyalty360 Team

While 2020 may have left many brand marketers scratching their heads and seeing stars, the year that was offered all of us an opportunity to possibly see what the future holds for customer experience, brand engagement, and the evolution of loyalty...Read More

Gamification: The Challenges and Best Strategies to Use

  • March 05 2021
  • Resource: Daily News
  • Loyalty360

Though gamification is a familiar concept, it is undergoing a resurgence as brands look for interactive ways to further engage consumers. With the task of attracting customers and an overarching goal of building brand loyalty, gamification is...Read More

Apple Changing the iPhone Tracks Users May Affect Data Collection | Loyalty360 Member Perspective

  • September 10 2020
  • Resource: Daily News

Apple has announced that it will start curtailing how users of its iPhones will have their personal data collected when its new operating system is upgraded to iOS 14. Even though Apple said the changes were being delayed until the start of 2021...Read More

PrizeLogic Research Discovers the Relevance of Incentives  

  • September 03 2019
  • Resource: Daily News
  • Erin Raese | Loyalty360

At Loyalty360, we’ve been hearing a lot lately about the importance of unique customer experiences. Representatives we speak with often say that frictionless experiences are major drivers of loyalty. Recently, however, we heard...Read More

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