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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
With almost 40% of all people checking their emails on an iPhone — the single largest platform ahead of Gmail’s 27% — there is an obvious concern when Apple makes a change to its mail software.
And that is precisely what the...Read More
As 2022 kicks off, marketers, loyalty teams, and supplier partners are diving into a new period of customer loyalty plans and projects. A new year always brings additional opportunities, but in the world of customer loyalty, it can be difficult...Read More
Though the term “loyalty” signifies a close bond between two parties, some consumers often take advantage of the trust companies put in their customers. In recent years, customer loyalty programs and strategies have been the subject of...Read More
When CEO Tom Caporaso first began at Clarus Commerce more than a dozen years ago, it was a much smaller organization where everyone was expected to roll up their sleeves and dive into projects.
Today, Caporaso spends a lot more time talking...Read More
Clarus Commerce, a leading innovator and pioneer in building, managing and optimizing customizable premium loyalty programs for brands and retailers, today announced its acquisition of PrizeLogic, a leader in digital engagement. The acquisition...Read More
Unity has been a buzzword in 2021, and not just in the political realm. In the world of loyalty, engagement and customer experience, more brands are looking at establishing a Customer Database Platform to unify zero-, first- and third-party...Read More
While 2020 may have left many brand marketers scratching their heads and seeing stars, the year that was offered all of us an opportunity to possibly see what the future holds for customer experience, brand engagement, and the evolution of loyalty...Read More
Though gamification is a familiar concept, it is undergoing a resurgence as brands look for interactive ways to further engage consumers.
With the task of attracting customers and an overarching goal of building brand loyalty, gamification is...Read More
Apple has announced that it will start curtailing how users of its iPhones will have their personal data collected when its new operating system is upgraded to iOS 14. Even though Apple said the changes were being delayed until the start of 2021...Read More
At Loyalty360, we’ve been hearing a lot lately about the importance of unique customer experiences. Representatives we speak with often say that frictionless experiences are major drivers of loyalty. Recently, however, we heard...Read More