Renewed Interest in Unified Customer Database Platforms Growing

  • May 07 2021
  • Resource: Daily News

Unity has been a buzzword in 2021, and not just in the political realm. In the world of loyalty, engagement and customer experience, more brands are looking at establishing a Customer Database Platform to unify zero-, first- and third-party...Read More

3 Loyalty and CX Trends to Follow in 2021

  • March 17 2021
  • Resource: Daily News
  • Loyalty360 Team

While 2020 may have left many brand marketers scratching their heads and seeing stars, the year that was offered all of us an opportunity to possibly see what the future holds for customer experience, brand engagement, and the evolution of loyalty...Read More

Gamification: The Challenges and Best Strategies to Use

  • March 05 2021
  • Resource: Daily News
  • Loyalty360

Though gamification is a familiar concept, it is undergoing a resurgence as brands look for interactive ways to further engage consumers. With the task of attracting customers and an overarching goal of building brand loyalty, gamification is...Read More

Apple Changing the iPhone Tracks Users May Affect Data Collection | Loyalty360 Member Perspective

  • September 10 2020
  • Resource: Daily News

Apple has announced that it will start curtailing how users of its iPhones will have their personal data collected when its new operating system is upgraded to iOS 14. Even though Apple said the changes were being delayed until the start of 2021...Read More

PrizeLogic Research Discovers the Relevance of Incentives  

  • September 03 2019
  • Resource: Daily News
  • Erin Raese | Loyalty360

At Loyalty360, we’ve been hearing a lot lately about the importance of unique customer experiences. Representatives we speak with often say that frictionless experiences are major drivers of loyalty. Recently, however, we heard...Read More

PrizeLogic Executive Discusses California Consumer Privacy Act

  • July 30 2019
  • Resource: Daily News
  • Mark Johnson | Loyalty360

For more insights, download the full Marketer's Guide to CCPA. Ever since the implementation of GDPR, and the Facebook and Cambridge Analytica data debacle last year, data privacy has been a huge issue in the customer loyalty industry...Read More

PrizeLogic Chief Marketing Officer Discusses the Changing Customer Loyalty Space

  • March 11 2019
  • Resource: Daily News
  • Mark Johnson | Loyalty360

As most brand representatives know, the customer loyalty space is changing. While transaction-based loyalty programs are still going strong, brands are beginning to develop programs designed to build deep emotional connections with customers. In...Read More