Behavioral Targeting Triggers Customer Engagement

  • September 01 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Demographic data or behavioral targeting? Which fosters the better customer engagement? Loyalty360 talked to Matthew Liebmann, Global President of Movio Cinema, about this intriguing question. Movio delivers strategic, operational, and...Read More

Humanizing Customer Data and Cinema Loyalty Programs

  • April 12 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Humanizing customer data is a significant piece of running a successful cinema loyalty program. At Movio, a global leader in marketing data analytics and campaign management software that works with leading cinema exhibitors, film distributors...Read More

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THE LOYALTY PULSE SURVEY

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Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?