The Customer Balancing Act With LoyaltyEdge

  • June 05 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Anna Brian Lee, Head of Loyalty & Marketing Strategy at LoyaltyEdge, LLC, sat down with Loyalty360 to discuss customer expectations, brand loyalty, and data usage.  How have your customers changed in recent years and how have you adapted...Read More

Brands Must Decide Whether to Invest in Building Their Own Data Science Teams

  • February 07 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

This is an exciting time in the loyalty industry as marketers continue to leverage customer data and modify behavior in a way that elevates the brand’s status. But, often loyalty marketers have too much data without a clearly charted path...Read More

Data-driven Personalization Can Reap Major Dividends for Loyalty Marketers

  • September 12 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Jennifer Metz is vice president of business development at LoyaltyEdge. Leveraging 20 years of American Express’ expertise and thought leadership in the rewards program business from the award-winning Membership Rewards program to its...Read More

FedEx Enlists LoyaltyEdge from American Express to Power Key Rewards Programs

  • December 13 2012
  • Resource: Daily News
  • American Express

Redemption loyalty services support for MyFedEx Rewards and MyFedEx Office Rewards programs LoyaltyEdge from American Express and FedEx today announced the re-launch of My FedEx Rewards and My FedEx Office rewards programs, now...Read More

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THE LOYALTY PULSE SURVEY

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Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?