Last week, Zaius, the B2C CRM that delivers real-time, cross-channel marketing automation and attribution, announced a $30 million Series B investment, led by Insight Venture Partners.
 
Zaius’ uniqueness stems from bridging the division of IT and analyst-owned data and marketer-owned action. Mark Gally, CEO of Zaius, put this into Layman’s terms.
 
“Before Zaius, when marketers wanted to create a campaign or uncover an insight, they had to put in a data request to an internal analyst or data scientist. The analyst or data scientist then goes to IT and asks them to manually pull data from all their siloed solutions to try and make sense of the information. This is a long process that involves a lot of back-and-forth over a period of weeks.
 
B2C CRM merges a data platform with marketing automation, encompassing the marketer’s entire workflow. Marketers today need to execute the entire marketing process in a single UI on a single platform—from opportunity discovery to lifecycle management to content and campaign creation. B2C CRM alone can do that.”
 
The investment, which brings the Zaius funding to $50.8 million, will be used develop its partner and developer ecosystem, as well as expand its platform functionality.
 
“Today, marketers are typically limited to marketing touchpoint data, and as a result, they don’t have a complete view of the customer experience. For example, our recent integration with Zendesk unifies customer support data with a customer’s shopping behavior data, marketing touchpoints, product data and more. This empowers our customers to better segment and target campaigns and analyze relationships between ticket activity and customers’ average order value or lifetime value.
 
“Ultimately, our goal is to make integrations like this even more powerful by pushing Zaius’s unified customer profiles to other platforms and power the entire marketing ecosystem, enabling a consistent, personalized experience for customers regardless of how they are interacting with your brand. Bringing in additional partners and integrations is critical to achieving this.”
 
Customer satisfaction continues to drive the Zaius business strategy moving forward.
 
“Customer satisfaction sits at the forefront of our business strategy. Our goal is to help customers be better marketers and provide them with tools, advice and processes that can help them be as efficient as possible. With this funding, we can dedicate even more resources to the customer experience, further distinguishing Zaius from every other platform out there. In fact, this year we launched the Empowered Marketer podcast to help our customers gain access to top e-commerce marketers, B2C growth marketers and marketing agency leaders.”
 

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