Companies Gain Greater Insights through Consolidation of Market Research, CRM and Social Media Data
DULLES, Va.—Vovici, the leading provider of survey software and enterprise feedback management (EFM) solutions, today announced the latest release of Survey Workbench, designed to enhance the respondent experience through rich, interactive customer experience and enhanced social media support. New features include:
- Ability to publish surveys to Twitter, LinkedIn and Facebook to facilitate an integrated and managed feedback experience through social media
- New question types including scrolling matrix and slider for scales
- Enhanced support for SPSS predictive analytics
In June 2010, Gartner released its “Magic Quadrant for Social CRM”* report which responds to the growing interest and investment in social applications to support sales, marketing and customer service business processes. The report highlights how the alignment of survey and CRM allows businesses to perform more holistic customer analyses, and the importance of built-in workflow and business rules that can be tailored to the needs of individual teams, departments and businesses. According to the report, Vovici is placed as a niche player for its completion of vision and ability to execute in social CRM capabilities.
“Right now we see customers leveraging a mix of one-to-many communication with surveys and many-to-many communication through managed communities,” stated Dave Capuano, vice president of marketing at Vovici. “Vovici sees social media as another channel to engage customers, employees and partners in a structured way to make that information actionable.”
A single solution for enterprise feedback, Vovici continues to provide organizations flexibility in how they consolidate, interpret and react to customers, employees and partners, allowing business to adapt to changing needs.
* Gartner, Inc, Magic Quadrant for Social CRM, Adam Sarner et al, June 29, 2010.
Additional Resources
Follow Vovici on Twitter
Find us on Facebook
Bookmark Our Blog
Visit Vovici’s News Room
About Gartner Magic Quadrant
The Magic Quadrant is copyrighted 2010 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner’s analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the “Leaders” quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
About Vovici
Vovici is the leading provider of online survey management and customer feedback solutions. Powerful, scalable and easy to use, Vovici’s solutions help companies engage customers, employees and partners to increase loyalty, facilitate innovation, and influence critical business decisions. Thousands of organizations worldwide, including more than half of the Fortune 500, rely on Vovici to turn information into action. Visit www.vovici.com for more information.