USA Network has launched a loyalty program called “Character Rewards.” The cable TV network’s viewers can earn and redeem points for gift cards and show-branded merchandise through the Web.
USA is using e-mail, social media and TV ads to market the program, which was created by the network’s in-house marketing team.
The debut of Character Rewards is being tied to the July 14 season premiere of the series Psych. The show’s fans will be able to accrue points at ClubPsych.com by watching videos, playing games and reposting content to Facebook and Twitter. The website is scheduled to launch July 13.
This week, viewers will be able to redeem points for virtual Psych-related goods. Starting next week, they can spend use their points toward gift cards for major retailers or Psych T-shirts, mugs, bobbleheads and other items.
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