Former Harley-Davidson Women’s Marketing Manager Makes Move from Motor to Pedal

(Waterloo, WI) September 10, 2010—Trek Bicycles recently hired Trek Women Brand Manager Leslie Prevish to kick start the women’s strategy, marketing and community efforts to encourage more women to ride and be healthier on two wheels.

As part of the plan to rejuvenate the program, Prevish and the Trek Women team launched the Trek Women News monthly email series with inspirational stories, insider tips, and chances to win and learn about new Trek products: www.trekbikes.com/twemail. Stirring up the social media avenue, participation at www.facebook.com/trekwomen is accelerating and offers a place for bike-minded women to share their stories, photos and advice for others.

In her past role at Harley-Davidson Motor Company, Prevish led the marketing efforts to increase the number of women riding motorized two wheels, and she’s excited about the transition to pedals.

“My first weekend on the job I did the Trek Women Triathlon and couldn’t believe the empowering vibe,” said Prevish. “Then I tackled the Trek Dirt Series mountain bike camp and met so many amazing women.  Newbies like me and experienced riders – all of us learning new skills and overcoming fears on the trails.”

Prevish is also working with Trek retailers to invite women to be fit and philanthropic on the 5th Annual Breast Cancer Awareness Ride on October 9 (www.trekbikes.com/women/awareness_ride).  All of the registration fees from the 10- or 25-mile rides go to the Breast Cancer Research Foundation. Last year, 100 retailers hosted events and raised $100,000. Trek Women’s goal for 2010 is $150,000.

Trek Women (www.trekbikes.com/trekwomen) is a community of women cyclists united in a common love of riding. The Trek Women Triathlon Series (www.trekwomenstriathlonseries) will host 20,000 female triathletes in 2010, and the Trek Dirt Series (www.dirtseries.com)  offers women’s and co-ed mountain biking camps. Trek Bicycles started making Women Specific Design (WSD) bikes in 2000 and has the largest selection of bikes made to fit from the start. Many are available for demos on the Trek Women Demo Tour (www.fitforwomentour.com).

About Trek Bicycle:
Trek Bicycle is a global leader in the design and manufacture of bicycles and related products. Trek believes the bicycle can be a simple solution to many of the world’s most complex problems, and is committed to breaking down the barriers that prevent people from using bicycles more often for transportation, recreation, and inspiration. For more information about Trek, visit www.trekbikes.com.

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