Tractor Supply Company received distinguished recognition from two renowned publications for its exceptional customer service. USA Today named the company one of America’s Customer Service Champions, while Forbes placed Tractor Supply on its 2024 Customer Experience All-Stars and Best Customer Service lists.
“At Tractor Supply, ensuring we have the products our customers need for Life Out Here is only one part of the equation,” said John Ordus, Chief Stores Officer at Tractor Supply. “We are dedicated to providing a legendary shopping experience every single time our customers visit us. It is an honor to be included on these lists that highlight how the customer is at the center of all we do. Our customers’ loyalty and passion for Tractor Supply inspires us to continue finding new ways to enhance the shopping experience.”
The USA Today list, created in partnership with Plant-A Insights Group, includes 67 sectors, including brick-and-mortar retailers, service providers, and online stores. Businesses were evaluated based on customer feedback regarding overall experience and service quality. Tractor Supply earned the highest rating— five stars.
In collaboration with data analysis firm HundredX, Forbes compiled its Customer Experience All-Stars list by scoring brands on quality, trust, customer service, and perceived value. The analysis ranked the top 300 brands, and Tractor Supply ranked 130th overall on the 2024 list, improving nearly 20 spots from 2023. Tractor Supply also landed the fifth position in the “specialty” category. Additionally, Tractor Supply is listed at number 47 on Forbes’ Best Customer Service, Best Brands for Social Impact, and America’s Best Large Employers.
Customer service is a central element of Tractor Supply’s mission. Earlier this year, the company received a CIO 100 Award for using AI to enhance the in-store customer experience.
Learn about Tractor Supply’s multi-tiered customer loyalty program:
https://www.tractorsupply.com/tsc/cms/neighbors-club
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