Tophatter Inc., a leading discovery shopping marketplace, announced the addition of integrated mini games to its ecommerce platform.
With the introduction of two integrated mini games, customers can now earn points and then redeem rewards to personalize their buying experience, receive special advantages that can give them an edge when bidding on products, and apply credits off their purchases. Today, about 50% of daily users interact with points.
"Almost all mobile shopping is built to optimize the path-to-purchase, but that'....