Tim Hortons has officially launched its annual U.S. Roll Up To Win® promotion, running now through March 22. The long-running contest gives guests the chance to win a wide range of prizes, from travel experiences and electronics to gift cards and more than one million food, beverage, and Tim Rewards points prizes. There is no purchase required to participate.
Originally introduced in 1986 as a customer appreciation initiative, the promotion has grown into a highly anticipated seasonal event across the U.S. and Canada.
Tim Hortons VP of Marketing, Maria Posada, said, “Launching Roll Up To Win® every year continues to be a way for us to thank our loyal guests with a promotion that offers the chance to win all kinds of amazing prizes–from vacations to gift cards to really fun products that you’d love using every day. Plus, until March 22, every visit to Tims can offer a chance to celebrate everyday wins like a free coffee or donut to sweeten your day.”
This year’s prize lineup blends everyday rewards with headline-worthy experiences. In addition to free coffee and donuts, participants can win gift cards, loyalty points, and premium items such as a Cirque du Soleil Las Vegas VIP package, a Nintendo Switch™ 2 gaming console, an Oura Ring 4 wellness tracker, Rakuten Kobo eReader bundles, and digital gift cards from brands like Uber Eats and At Home. Fuel-related prizes are also included.
Guests can play digitally through the Tim Hortons app by purchasing eligible menu items. Delivery and catering orders placed through the app also qualify.
Customers who purchase hot drinks in specially marked promotional cups (medium, large, or extra-large) can physically roll up the rim for an instant prize and, if they scan for Tims Rewards, receive a digital roll as well, giving them two chances to win. All digital rolls must be revealed by April 3, with in-store prize redemption deadlines shortly after the promotion ends.
Learn more here.