Canadian retailer The Shoe Company, has launched Shoe VIP, an innovative points-based loyalty program created for its members. Shoe VIP replaces the existing Shoe Lovers Rewards program to provide a more compelling reward experience with greater choice to four million Canadian loyalty members. The new loyalty program is free to join and features many benefits such as richer rewards, surprise bonus points, a birthday reward, unlimited free shipping and more.
Shoe VIP was built from the ground up using customer research as its foundation....