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Upcoming Loyalty 360 webinar presented by RewardStream will cover the power of consumer-to-consumer recommendations and how marketers can leverage timely referrals to drive ROI. Most marketers have heard about the power of word-of-mouth marketing and how consumer recommendations can have an enormous influence on the ways in which one can attract and grow their consumer base. Recent research shows that over 90% of recommendations that lead to purchase are in-person face-to-face referrals, and over 40% of purchases are influenced by....

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