As a marketing strategy, loyalty programs are becoming popular across almost every industry vertical. Today, more and more brands are realizing the powerful customer attraction and retention abilities of a well-designed loyalty program.
For this reason, loyalty programs are also becoming fashionable for brands in the clothing industry as well. And the Factory Outlet, a growing Sri Lankan company that offers stylish and trendy attire for the whole family, has just announced its “TFO Club.”
Launched in conjunction with additional plans to open many new stores in the coming months, TFO Club will bring a more personalized customer experience to Factory Outlet shoppers across Sri Lanka.
“Our goal has always remained to deliver a collection of the highest quality clothing and accessories for the entire family,” said Asif Iqbal, Factory Outlet Managing Director. “We have maintained this core belief throughout our journey and we believe it is the backbone of our success as a business. I would like to assure our customers that the TFO Club is just the first in a list of planned innovations designed to improve the overall experience at The Factory Outlet.”
Dedicated to continuously enhancing the customer experience, the all-new TFO Club follows a very successful social media campaign that also enticed customers with an interactive shopping experience.
“The launch of the TFO Club Loyalty Program and the incredible success of our social media marketing is a testament to the impact and involvement each of our customers have on our business – they are our greatest strength and our best critics and we believe in maintaining dialogue and providing them with the best,” Iqbal continued.
During a celebratory launch that took place at the Factory Outlet’s flagship store, loyalty program cards were presented to the media and to the winners of the preceding social media promotion.
Other customers wishing to sign up for the program can currently do so through the Factory Outlet’s various social media and online channels.
“What sets the TFO Club apart from others currently operating in the industry is that our point system does not have a short validity period, as TFO club cards are valid throughout a member’s lifetime and can be utilized by customers at the Havelock Road, Mt Lavinia and Pelawatta outlets,” said Shaeed Younus, Factory Outlet General Manager. “There are also great deals on offers that are provided exclusively for loyalty cardholders as well as an abundance of special promotions and other benefits of joining the program. The cards will be provided free of cost and once registered - each member of the TFO Club will receive regular updates on offers and special deals.”