The Container Store launched its new loyalty program, Organized Insider, along with a new mobile app. Both initiatives will help the retailer engage with existing customers and attract new ones.

Organized Insider is a tier-based loyalty program that rewards customer engagement. It incorporates customer favorite benefits plus more personalized and enhanced experiences. The program consists of three tiers based on a customer’s annual spending level: Enthusiast, Experienced and Expert.

Current loyalty members will be seamlessly converted to the Organized Insider program.

“We have reimagined our loyalty program to provide our customers even more benefits than before while designing a program that is easy to understand and easy to access,” said The Container Store Chief Marketing Officer, Melissa Collins. “The new tier-based model will encourage repeat purchases and attract new customers. Both Organized Insider and our new mobile app are essential elements of our overall customer experience, and we look forward to seeing how customers respond.”

The Container Store website and mobile app will feature an Organized Insider dashboard allowing customers to easily access their status, offers, benefits and spend needed to reach the next level. Members can also use the mobile app to shop, check order status, get updates from the retailer and view inspiration boards.

User behavior and feedback will help drive the evolution of the app. The Container Store app is available for download on the Apple App Store and Google Play.
 
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