Target has announced plans to offer guests an unrivaled experience this holiday season. One approach it will take to offer this experience is adding more associates. The retailer is increasing payroll by nearly $50 million compared to last holiday. This will ensure more team members are available to assist guests during peak hours.
Target also says that it will offer new and exclusive ways to save throughout the season to members of its loyalty program, Target Circle. With a comprehensive suite of same-day delivery and pickup options, Target will make it faster and more convenient for millions of guests to get their gifts, holiday essentials, and more.
Target CEO Brian Cornell comments, “Last year was our most successful holiday in more than a decade, and that momentum has continued with industry-leading results throughout 2019. Our strategy is paying off, and heading into the holidays, our investments and unmatched focus on service will make it easier for guests to shop on their terms, save, and experience the joy of the season.”
He continued, “This season, we’re making our biggest investment in holiday payroll to ensure our team members will be ready to assist our guests when they are shopping most. Coupled with the tremendous response we’re seeing to Target Circle, our suite of same-day delivery services, and compelling assortment, I’m confident Target will be America’s favorite place to shop this holiday and beyond.”
In this upcoming busy holiday season, guests are looking for convenient ways to shop, and Target offers one of the most comprehensive suites of options among free loyalty programs. These options include Drive Up, which enables customers to pre-order through the Target app and have staff members bring items to their cars, and in-store Order Pickup. The program also offers Delivery with Shipt and Free Shipping, which enables customers to get their orders delivered to their homes on the same day or on the next day.