Sixty years ago, Glen Bell opened the first Taco Bell in Downey, California, a small taco stand inspired by a local Mexican restaurant that crafted a version of the hard shell tacos known today.

"I could not be more proud of what this brand has accomplished in our home of Southern California and beyond over the last 60 years," said Mark King, Chief Executive Officer at Taco Bell. "This anniversary is a thank you to everyone, especially our fans and the incredible people I work beside, both at corporate and in our restaurants."

To kick off the yearlong anniversary celebrations, Taco Bell is joining forces with Los Angeles-based streetwear creator, Born X Raised, to launch exclusive team member gear and an all-new vegetarian combo. As part of this partnership, team members will receive an exclusive Born X Raised shirt to commemorate this milestone in the brand's history.

"Anniversaries are for celebrating, and what better way to kick that off than with the foundational support that has made Taco Bell what it is for the past 60 years, our Team Members," said Sean Tresvant, Global Chief Brand Officer at Taco Bell.

To celebrate this significant milestone, Taco Bell is celebrating it’s employees, community, and loyal customers:

Prioritizing Taco Bell's most important audience – its people.
The people-oriented culture cultivated at Taco Bell is central to the brand's identity. 

  • Taco Bell is taking the time to recognize team members for their unrivaled hard work over the past 60 years and energize them for what's next.
  • Team members will hear directly from Mark King, thanking them for their work over the years and sharing his vision for redefining the fast-food team member experience.
  • With the help of Born X Raised, Taco Bell is also creating exclusive merchandise designed specifically for Taco Bell team members to wear in restaurants.
  • This summer, Taco Bell will celebrate the milestone together as corporate team members and franchisees will gather for a celebratory event at Taco Bell headquarters. 
Producing quality and craveable food.
Taco Bell wouldn't be Taco Bell without its unwavering commitment to food innovation. 
  • Taco Bell's biggest fans can score exclusive access to an anniversary-inspired meal with Born X Raised, offered on the Taco Bell website and mobile app only starting March 21.
Additionally, in honor of the 60th anniversary, the Taco Bell Foundation will be donating $100,000 to Boys & Girls Clubs of America to continue its mission at a national level.
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