T-Mobile is the official wireless provider of Major League Baseball, and for MLB All-Star Week, the company donated to Little League Baseball and Softball at this year’s T-Mobile Home Run Derby. MLB players drove the total higher with every dinger, as the company donated an extra $1,000 per home run and $5,000 per magenta bonus ball home run.
 
Funds raised went to help make local Little League programs more accessible for kids and families around the country through equipment grants and financial assistance to help make youth participation more affordable. This comes on top of the $100,000 T-Mobile and CEO John Legere donated in April to support local leagues rebuilding in Puerto Rico.
 
T-Mobile has also connected fans to the game with the T-Mobile Home Run Derby Bracket Challenge, the chance to meet MLB All-Stars, the opportunity to design their own free custom hats, a chance to get behind-the-scenes access, and more.
 
“We love showing up big for baseball fans, and at this year’s T-Mobile Home Run Derby, it’s no different,” says John Legere, T-Mobile CEO. “We’re all in, supporting our future baseball and softball sluggers with a $250,000-plus donation to Little League, making America’s game more accessible for kids and families around the country. And of course, we’re here for the fans, with so much fun on the ground in Cleveland and on social, so everyone can get in on the action. Let’s play ball!”
 
From, July 2 to July 9, T-Mobile offered its members:
 

  • T-Mobile Home Run Derby Bracket Challenge. In the competition, fans could fill out a bracket for a chance to win $250,000.
  • 2019 T-Mobile All-Star Hat Shop. T-Mobile brought back the its All-Star Hat Shop for July 8th and 9th in Cleveland.
  • Fun at Play Ball Park. The brand setup an All-Star Zipline at Play Ball Park in Cleveland, an interactive baseball festival where fans had a chance to play and experience the game. T-Mobile brought device charging stations, so that members could play games.
  • Home Run Derby Participant Magenta Lounges. Two on-field Magenta Lounges brought fans up close and personal with the game at the T-Mobile Home Run Derby.
 
T-Mobile customers were previously given free MLB.TV and exclusive deals on tickets for select regular season MLB games for all 30 Clubs through T-Mobile Tuesdays. Keeping the partnerships in focus, the brand offered a host of T-Mobile Tuesdays baseball-themed prizes for All-Star Week, including a chance to win T-Mobile stadium bags and a free subscription to Sports Illustrated Magazine.
 

Recent Content