Customer engagement via social media is no longer a “fluffy” concept, according to Karine Del Moro, Vice President, Marketing, at Confirmit.
Del Moro discussed this burgeoning concept, along with other customer loyalty topics, with Loyalty360.
“The rise in use of social media platforms presents new and exciting ways to obtain insights into consumer thinking, opinions, and attitudes toward events of the day,” Del Moro explained. “There are millions of social interactions that happen every day, and with the....