WASHINGTON, Feb. 8, 2012—The Software & Information Industry Association (SIIA), the principal trade association for the software and digital content industries, today released “Marketing in Today’s Economy”— the first SIIA publication to gather business-to-business sales and marketing tactics from leading industry executives. As part of the guide, SIIA joined with Lopez Research to conduct a comprehensive survey of more than 100 marketing executives in North America. The survey focused on their companies....