Signal, a provider of real-time, omnichannel customer data onboarding and identity resolution, has announced it is joining the Adobe Exchange Partner Program. This collaboration extends Signal’s ability to deliver its real-time solution to Adobe Audience Manager users, offering brands increased control of their customer data and insights to personalize their customer experiences.
 
The Signal brand emphasizes the importance of real-time data. “Customers do a lot in one week,” the company’s website suggests, “and missing just one minute of their buyer journey means missing critical moments to engage them with the right, contextually relevant experience at the right touchpoint.”
 
At present, Signal’s technology runs on more than 45,000 digital properties in 158 countries. The platform facilitates billions of data requests monthly. This supports brands around the world that generate more than $1.5 trillion in commerce, including Allstate, Audi, Crate & Barrel, JetBlue Airways, Starcom MediaVest Group, and Starwood Hotels and Resorts.
 
Signal will now integrate with Adobe Audience Manager, the data management platform within Adobe Experience Cloud, which manages trillions of data transactions and $141 billion in online sales transactions annually.
 
Adobe bills the Experience Cloud as “the only end-to-end solution for content creation, marketing, advertising, analytics, and commerce.” Audience Manager is the data management platform within Experience Cloud and is compatible with third-party products. It enables users to build audience profiles and identify valuable segments.
 
By matching Adobe audiences to over 300 million persistent IDs in the Signal Identity Network, the integration enables brands to deliver contextually relevant, in-the-moment advertising to customers across every touchpoint.
 
Signal’s data onboarding and identity resolution capabilities provide a foundation for brands to address customers at critical moments. With this integration, customer data is collected in real time and resolved back to each customer ID, programmatically syncing to each attribute and audience defined in Adobe Audience Manager. The data can then be activated in seconds.
 
“This collaboration allows brands to combine the power of Adobe’s best-in-class solutions with the speed, accuracy, and control of the Signal Identity Platform, so they can deliver the seamless, turnkey experiences customers expect,” says Mike Sands, CEO of Signal. “This Adobe Audience Manager integration is just the first step in giving brands greater control over scaling audiences, while alleviating the challenges of inaccurate, inconsistent, and irrelevant consumer marketing.”
 
“Signal is a natural addition to Adobe’s ecosystem,” says Cody Crnkovich, Head of Platform Partners and Strategy for Adobe. “The combination of Adobe Audience Manager and Signal Identity Platform gives enterprises the power to deliver impactful, personalized customer experiences through more targeted and cohesive consumer interactions.”
 

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