Sears and Kmart are leveraging mobile to give members of the Shop Your Way loyalty program early, online access to Black Friday specials days before in-store shoppers.
The online pre-sales event will start on Nov. 22 for Sears and Nov. 24 for Kmart, with customers able to take advantage of offers such as 40 percent off an RCA 42” LED TV or half-off a Craftsman Bolt-On 20 Volt MAX Lithium Ion Drill. The pre-sale is available exclusively to Shop Your Way members, who can access the early sales on the Shop Your Way Web site and mobile....