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Sears Holdings Corp. is running Christmas-themed mobile advertising campaigns to stay top of mind throughout the holiday shopping season and influence consumer purchase behavior.
The two holiday campaigns are “Guaranteed White Christmas” and “Be the Santa You Want to Be,” both of which consist of mobile banner ads driving consumers to campaign-specific landing pages on the mobile Web. They launched Nov. 8 and will end Dec. 31.
“Overall, at Sears Holdings, our strategy is to further our long-standing commitment to provide choice and convenience to our customers,” said Miles Kirkpatrick, digital manager at Sears Holdings, Hoffman Estates, IL. “The Guaranteed White Christmas mobile site furthers increases awareness of our mobile apps and sites.”
Sears is using multiple mobile channels in addition to mobile advertising, from commerce-enabled mobile Web sites and applications to QR codes, to enhance its multichannel holiday marketing strategy and drive sales.
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