It has been said that the only constant is change. This applies to almost all aspects of life, but most brands will agree that this is now especially true to the world of customer experience marketing. Everything seems to be changing, and this includes customer expectations, industry standards, and even loyalty programs.
After noticing and responding to various shifts across the movie industry, SCENE, an extremely popular Canadian loyalty program, will soon undergo some alterations of its own.
SCENE is a partnership between Scotiabank and....